Within the last three years there has been a significant increase in demand for complete product solutions that cater for the health and weight loss industry. This can be explained to a large degree by the fact that up until recently South Africans have had food allergies that have been undiagnosed. It has been only in the last few years that medical doctors have begun to diagnose food allergies correctly. What was once an unknown problem that affected so many people with no recourse has now become a manageable ailment that is easily dealt with through modification of diets.
South Africa has never had a comprehensive range of low carbohydrate health products and the GO-LO range of products aims to fill that gap in the market. There is no doubt that there have always been a significant proportion of South Africans who follow a low carb lifestyle, but has up until now never had the products to be able to do this properly. Many of the most popular weight loss systems and plans are based on a low carb diet including The Atkins diet, Wayslim, Sureslim, Dukan diet, etc.
“As far as the scientific evidence is concerned, it not only shows that there is no healthier, faster or more natural way to lose weight…”
The media frenzy that has erupted around Professor Tim Noakes, specifically surrounding his turnaround on low carb diets, has had a lot of people take notice. Professor Noakes is not the only prominent high carb diet supporter that has changed his mind after having a look at the scientific evidence. Many of them including Patrick Holford who was one of the biggest supporters of a high carb diet have made a 100% turnaround saying that the scientific evidence in favour of a low carb diet as far as weight loss and health indicators are concerned has just become too overwhelming to ignore.
As far as the scientific evidence is concerned, it not only shows that there is no healthier, faster or more natural way to lose weight, but more importantly a low carb diet provides significant improvement in all health indicators like triglyceride level, blood pressure, LDL cholesterol particle size, blood glucose control, etc. 22 Recent gold standard studies, where a low carb diet was put up against the traditional high carb diet, came out 22 – 0 in favour of the low carb diets not just for weight loss, but also health indicator improvements.
As far as market potential is concerned, we have a very good example in the form of Sweden. About 7 years ago a doctor called Anna Dalqvist began a campaign in Sweden (very similar to what Professor Tim Noakes is now doing in South Africa) to convince the Swedish public and government of the health and weight loss benefits of a low carb diet. It ended up with the Swedish government appointing a commission of enquiry to look into the scientific evidence behind these 2 ways of eating (high carb vs low carb). The low carb group came out the winner in that enquiry and the Swedish government was the first country in the world that recommended a low carb diet.
Sweden and The Rest of The World
What then happened was incredible with the latest health survey in Sweden showing that between one third and half of the population now follow a low carb diet in Sweden. From a weight loss viewpoint the results have been incredible with Sweden being one, if not the only, country in the world where the weight loss epidemic has turned around and started going down.
With the growing awareness of the benefits of a low carb diet, driven by the likes of Prof. Noakes, the media and an increasing number of prominent sport figures and celebrities, such as Bruce Fordyce, DJ Fresh, Roxy Louw, Derek Watts and AB de Villiers, more people are turning toward a healthy diet and lifestyle.